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Here are a few key industry points to consider for effective signage. Let's call it our Sign Buyers Checklist!
These simple questions will really help you get a clear and specific vision and purpose for your signage to maximize its value-
What will be the primary use of your sign:
Are you directing, informing, or selling?
What image do you want to project:
Professional? Sophisticated? Youthful? Fun?
Should it coordinate with your other graphics, advertising, or branding:
Do you need particular colours, logos, or fonts?
What is your target market:
Whose attention do you want to attract? What will attract them?
What will the viewing distance and time be:
How far will readers be from the sign? How long will they have to read it?
How is your sign going to be mounted:
Where will the sign be displayed? How will it be attached? Will you need the approval of a landlord of local authority?
What must your sign copy and layout include:
What message do you want to communicate in your copy? Do you have special wording or layout requirements?